Streetwear has plenty of brands that are loud and very few that are memorable. Broken Planet Market has built a following by doing something simple and difficult: releasing collections that feel like chapters in one continuing story. If you’ve scrolled past a puff-print hoodie in a washed-out colour with a cosmic slogan, you’ve probably already met it.
This post covers where the brand came from, what defines the Broken Planet collection, the drops worth knowing, and what to think about before you buy.
Where It Started
Broken Planet Market was launched by Lukas Žvikas and Indrė Narbutaitė in July 2020, during the global pandemic. That timing matters. Most new labels would have struggled to get noticed in a lockdown. Broken Planet instead leaned into the internet, which was where everyone’s attention was anyway.
The effort paid off. Hypebeast described it as one of the UK’s most internet-savvy streetwear labels, and Wonderland noted that it has grown into one of the UK’s biggest names in the industry, with an emphasis on ethics and smart design. For a brand barely a few years old, that is a lot of ground covered.
The Look: Space, Slogans and Soft Colour
Broken Planet’s visual identity is easy to describe and hard to copy. A typical piece is heavyweight and oversized, in a muted, sun-faded palette, with graphics that treat the cosmos as a mood rather than a theme. Think planets, stars, trails and warped type, mixed with a dry, knowing sense of humour.
That humour is a big part of the appeal. The summer collection stays true to what made the brand beloved, with tongue-in-cheek puff graphics that offer social commentary on Gen-Z trends. The graphics don’t take themselves too seriously, but the garments are made to be taken seriously. That balance is rare and probably explains why the brand has crossed over from niche to mainstream.
The hoodie is the flagship. Broken Planet has built a reputation on its hoodies and sweatpants sets, but the range has widened a lot, as the collections below show.
The Collections Worth Knowing
Broken Planet drops in themed waves, and the names read like a science-fiction anthology. Here are the ones that shaped the brand.
Space Trails
The “Space Trails” name has been used twice, and both releases matter. The first, in spring 2023, was notable for its campaign. The brand took inspiration from the Grand Theft Auto franchise for the campaign imagery. That choice says a lot about the audience. Broken Planet is speaking to people who grew up with games, group chats, and late nights, not just runway watchers.
The second, “Space Trails,s” was bigger and more significant. Described as the brand’s biggest collection to date, it came after several capsules in 2024 (including “Out of Service” and “Broken Hearts”), their largest restock ever, and an updated “Basics” line. It also marked a first. The collection introduced womenswear, with a camo skirt, crop tops,s and a corset adorned with Broken Planet hardware. That was a clear signal the brand wants to be a full wardrobe label, not a hoodie company.
Astral Energy
The “Astral Energy” collection for Summer 2023 was billed as the brand’s biggest at the time, featuring signature zip-up hoodies and debut cargo pants. Cargo pants sound like a small addition, but they showed the brand moving beyond tops. Bottoms are where streetwear brands prove they can design a whole look rather than a single hero item.
Cosmic Speed
“Cosmic Speed” came with real-world buzz. The brand had shut down Shoreditch with a pop-up store the week before the release, and co-founder Lukas Žvikas called it their biggest and most expansive collection so far, with many new pieces. A pop-up that causes a street-level frenzy is the offline equivalent of a viral post, and it showed Broken Planet could command a physical crowd as well as an online one.
Falling Stars and All The Stars
The “Falling Stars” summer release was described as more than just a summer drop, a testament to the brand’s dedication to style, innovation, and sustainability. Then, at the start of 2025, “All The Stars” arrived with popular fan favourites alongside all-new designs, following what Mixtape Madness called a monumental 2024. Mixing returning favourites with fresh pieces is a smart move. It rewards loyal customers while giving newcomers a way in.
Why It Resonates: Meaning Over Hype
Plenty of brands drop limited runs and wait for resale prices to do the marketing. Broken Planet has leaned into something different: messaging and community.
Commentary around the brand often frames it as a response to fast fashion and climate anxiety. One piece argues that, rather than focusing purely on hype drops and logo placements, the brand puts meaningful messaging into every collection, and it builds support at the grassroots level with micro-influencers, skaters, creatives,es and sustainability advocates instead of relying on A-list endorsements. A caveat is worth stating plainly: much of the writing about the brand’s sustainability and values comes from fan sites and retailers, so treat it as the brand’s positioning rather than independently verified fact. If sustainability is your main reason for buying, check the label’s current materials and production information yourself.
Even so, the community angle is real. Broken Planet doesn’t feel like a faceless label. It feels like a crew, and that feeling is hard to manufacture. Drops become shared events, with people trading tips on when a collection goes live, comparing fits and showing off pieces.
The Scarcity Factor
Limited availability is part of the Broken Planet experience. Collections tend to release in small quantities and sell through quickly, and some pieces rarely come back. That fuels excitement, but it also frustrates people who miss out.
If you’re hoping to get a specific piece, a few habits help:
- Know the drop time. Collections have gone live at set times on the brand’s own site, such as an evening release in GMT for one earlier drop, so be ready ahead of time.
- Have your details saved. Autofill for address and payment saves precious seconds.
- Decide on size in advance. Oversized cuts mean your usual size may be too big, so check the size guide rather than guessing at checkout.
- Be wary of lookalike sites. A brand this popular attracts copycats and unofficial stores. Buy from the brand’s official channels or authorised retailers.
That last point deserves emphasis. Because the label is so in demand, search results are crowded with third-party pages that may not be affiliated with the brand. Prices that look too good to be true usually are.
Sizing, Fit and Styling
Broken Planet leans oversized, so the usual advice applies: if you want the intended boxy, relaxed silhouette, stick with your normal size. If you prefer a closer fit, consider sizing down, but check the specific item’s measurements first because cuts can vary between collections.
Styling is where the collection really works. A few ideas:
- Go tonal. A matching hoodie and sweatpants set in the same washed colour is the brand’s most recognisable look, and it needs no effort.
- Let the graphic lead. The prints are the focal point, so keep everything else plain: clean trainers, simple socks, minimal accessories.
- Break up the set. Wear a hoodie with straight denim or the cargos, and a tee with tailored shorts in summer. Mixing pieces keeps the look from feeling like a uniform.
- Layer lightly. A zip-up over a tee works well in transitional weather, and the zip-ups have been a signature of several collections.
Where the Brand Might Go Next
Broken Planet’s trajectory points toward a bigger, more complete label. Womenswear arrived with Space Trails, bottoms and outerwear have expanded the range, and the brand now has stockists and fans well beyond the UK, including retailers in the Gulf region. The challenge ahead is the one every fast-growing streetwear brand faces: staying scarce and special while getting bigger.
So far, the strategy has been consistent. Keep the storytelling strong, release in themed waves, bring back fan favourites, and stay close to the community. If it keeps doing that, the brand has room to grow without losing what made it special.
Final Thoughts
The Broken Planet collection works because it feels coherent. Each drop has a theme, a tone and a reason to exist, and the whole thing hangs together as a world rather than a catalogue. From a pandemic-era launch to a pop-up that shut down Shoreditch and a first womenswear range, the brand has moved quickly without seeming to lose its identity.
Whether you’re drawn in by the graphics, the fit or the sense of belonging, it’s one of the more interesting names in current UK streetwear. Just buy from official sources, check the sizing, and be ready when the next drop lands.
